Self Storage Home Study Course
By Frank Rolfe and Other Industry Experts  
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The most complete and accurate collection of information on investing in self-storage facilities, written by industry experts


Frank has been involved in all facets of the commercial real estate business as an owner/operator of almost all asset classes, including self-storage. His experience includes purchasing and operating all types of real estate, performing "due diligence" on hundreds of properties, speaking at self-storage investing seminars and real estate clubs and telling it like it is!


Are you ready to learn the "Reality" of the Self-Storage Business? Learn the Self-Storage Investment Strategies that the Experts know. We teach the TRUTH, not the Hype! These are time tested, and proven with real life experience.


Each chapter includes the real insider secrets, tricks and shortcuts you need to know to get ahead of everyone else. And it is written in a very easy-to-understand format that takes you through the entire history of the asset class to what the opportunities are today. It also features three hours of CDs that give you greater clarity on the most important points, such as finding deals and deal killers to avoid.

self storage home study course


Here is the index from the course:

CHAPTER 1
Introduction to Self-Storage Investing
The History Of Self-Storage
The Top 10 Reasons To Invest In Self-Storage
The Largest Players in Self-Storage / How they Got There
(And How You Might Too Someday)
Public Storage
Extra Space
Sovren
U-Store-It
Others

CHAPTER 2
The Types of Self-Storage Investing
Review of the Types of Facilities
Generation One: Outdoor Bays
Generation Two: Security
Generation Three: Air Conditioning
Generation Four: Everything Inside
Generation Five: Superior Construction, Conservation and Showmanship
The Types of Self-Storage Customer
Individuals
Businesses

CHAPTER 3
What Makes A Self-Storage Facility Successful
The Essential Traits of a Successful Self-Storage Facility
What Are The Danger Signs To Avoid In A Facility
Buying Versus Building

CHAPTER 4
How to Determine What Market To Buy In
What Does A Successful Market Look Like
The Important of Location
How to Determine Demand
How to Determine Barrier to Entry
How to Ascertain Market Demographics
The Competition and the Market Rent
Traffic Counts
Population Growth
Employment Growth

CHAPTER 5
Where to Find Deals
Where to Find Self Storage Facilities to Buy:
Newspapers

CHAPTER 6
How To Determine The Value of a Self-Storage Facility
The basic steps to evaluating a self-storage facility:
Estimating Value With The Capitalization Rate
The formula is:
Other Factors:
Calculate the Income
Bad P&L's and What to Do With Them
If You Are Buying Land To Build

CHAPTER 7
How To Make An Offer
How to Quickly Control a Deal so you Don't Lose it.
Why would you hold back on signing a contract?
When would you not tie up a facility?
Dave: Phone Call Script ?" How to Self-Storage Facility
No-No's of Cold Calling a Facility Owner:
Negotiation
When and How to Negotiate and Renegotiate
What is Win/Win Negotiating?
The 3 Types of Renegotiation
How to Renegotiate
When to Walk Away
How to Renegotiate a Cash Deal to Terms
Additional Negotiation Tips

CHAPTER 8
How To Perform Due Diligence
Why You Should Audit Your Facility

Chapter 9
Third Party Reports
The Appraisal
The Survey
The Phase One Environmental Report

CHAPTER 10
How To Obtain Financing
Seller Financing
Bank Financing
Standard Bank Loan Terms
Other Forms of Financing
Wrap Notes
Lease/Purchase
Hard Money Lenders
Sample Self-Storage Facility Loan Request Questionnaire

CHAPTER 11
How to Obtain Cash for the Down Payment
The First Decision: How Much Do You Really Need?
How Much Can You Afford To Invest?
Partners
Finding a Partner
Standard Partnership Agreement

CHAPTER 12
Selecting The Correct Entity
Forming the Entity
Liability Protection

CHAPTER 13
Closing
Documents Needed to Close
The Top 10 Dangers At Closing

CHAPTER 14
The Fundamentals Of Tax Treatment For
Self-Storage Facilities
Depreciation
Recapture
Capital Gains
1031 Exchanges

CHAPTER 15
How To Operate A Self-Storage Facility
How to Determine the Management Requirements
How to Find a Manager
How To Institute Systems
Repair and Maintenance
Marketing and Advertising
Emergency Situations

CHAPTER 16
How To Turn Around A Self-Storage Facility
Separating what you can fix from what you can't fix.
What you CAN fix.
What you CAN'T fix
How to Triage and Prioritize
How to Cut Costs and Where To Look First
How To Raise Rents and Where to Look First
How to Audit Your Facility Quickly
The Impact of Every Dollar of Income

CHAPTER 17
Your Support Team
How to Select an Accountant

CHAPTER 18
Conclusion and Next Steps
Industry Associations



30 DAYS OF SUCCESSFUL DUE DILIGENCE

Before You Start
Your Purchase Contract
Due Diligence Clause
List of Items to Request from Seller

DAY ONE
Title Commitment
Quick Audit of the Income
Review the Rent Roll
Unlocking Hidden Mysteries in The Rent Roll
The Importance of Length of Occupancy
Security Deposits
History and Importance of Rent Increases
Typical Operating Expenses for a Self Storage Facility
Review of Sellers Tax Returns & Bank Deposits
Get More Documentation from Seller

DAY TWO
Check Out the Market
Get Comps on other Self-Storage Facilities
Call the City about New Self-Storage Facilities
Learn Everything else you can about the Market
Chamber of Commerce
Real Estate Brokers
City Planning & Zoning
Other Sources of Information:

DAY THREE
Call or Visit City Hall and Check out the Permits
Sunset Provisions
Special Assessments
Contact the Police Department

DAY FOUR
Water, Sewer, and Gas
Electrical
Road Repairs
Trees

DAY FIVE
Private Utilities
Private Water Wells
Private Sewer Systems
Lift Stations
Tap Fees

DAY SIX
Talk with Plumbers
Talk with Electricians
Talk with Paving Companies

DAY SEVEN
Count and Measure the Units on your Walkthrough
About Small Units
Expansion of an Existing Facility
How to Value the Vacant Units
Learning the Problems from the Customers
Facility and Ancillary Structure Inspections
Location, Location, Location - Are you Paying Attention?
Make a Decision on Facility before Proceeding!

DAY EIGHT
Take Permit to an Attorney
Give Plumber Go Ahead to Do Camera Job
Order Phase I Environmental Survey
Order the Survey
Contact Lenders (if not Seller Financed)
Place a Test Ad

DAY NINE
Drive Through at Night
Street Lights

DAY TEN
Meetings with Professionals and Evaluation of Private Utilities

DAY ELEVEN
Review Camera Results from Plumber

DAY TWELVE
Facility Repair Bids

DAY THIRTEEN
Check with Loan Broker or Bank

DAY FOURTEEN
Evaluate Test Advertisement Results

DAY FIFTEEN
Half Way Point
DAY SIXTEEN
Attorney Evaluation of Permit & License

DAY SEVENTEEN
Current Management: Keep them or Fire Them?

DAY EIGHTEEN
Check on Title Commitment

DAY NINETEEN
Check on Phase I & Survey

DAY TWENTY
Start to Panic - Only 10 Days Left

DAY TWENTY-ONE
Review the Survey
Compare Survey & Legal Description

DAY TWENTY-TWO
Review the Phase I Report

DAY TWENTY-THREE
Check on Loan Status

DAY TWENTY-FOUR
Check Back with City on Permits

DAY TWENTY-FIVE
Make a List of all Problems with the Deal

DAY TWENTY-SIX
Finish your Problem List
Script out your Discussion with the Seller
Make Appointment with the Seller / Broker

DAY TWENTY-SEVEN
Meeting with the Seller

DAY TWENTY-EIGHT
Evaluate the Results of your Meeting

DAY TWENTY-NINE
Analysis of the Seller's Counter-Offer

DAY THIRTY
Make one Final Offer to the Seller
Do a Final Review of all your Diligence
Final Walkthrough
Make a Commitment and Stick with it







Customer testimonials


And here's what people have to say about this course:




"We have many investors come to us wanting to find a lender for their self-storage deals, only to find out that their "dream" deal is really a "nightmare" based on the way they've analyzed and structured it. I'm glad that someone has finally brought out the real, 100% pure information that everyone needs to find, negotiate and manage a deal correctly. It's certainly going to make my life easier.",



~Gerald Dimarco, Security Mortgage Group; (#1 self-storage loan broker in the U.S)




Gentlemen,
"Let me just start by saying well done. It's hard to gauge the amount of trepidation I had prior coming to San Francisco. My greatest fear is that the gathering would be typical, and thereby forgettable. You know the type; some carny burn-out pacing the stage and pontificating about what to do when your cheese gets moved...uugghh. However, I can say unequivocally, that this is the very best boot camp style gathering that I have ever attended. I actually gave this type of thing up some years ago because the information that can be gleaned from most of them is easily accessed via the internet. Nevertheless, as was the case with this self-storage event, there is no substitute for an intimate setting with those that have been there, done that, and continue to do so."

Best Regards,
Gregg





Why would you want to invest in self-storage right now?

The commercial real estate industry is in one of its worst down cycles in decades. As a result, you can buy self-storage facilities for a fraction of what they sold for just a few years ago. Distressed sales are everywhere, from foreclosures and REO properties to over-extended moms & pops. It is not uncommon for properties that cost $5,000,000 to develop to sell for $1,000,000 in the right circumstances. This is the time that fortunes are made for people who have the ability to purchase, operate and hold onto these properties until the markets rebound. One interesting fact about self-storage is that many of the "improvements" that developers thought they were making on the business model have proven not to work in the real world, and the old mom & pop facilities from decades ago are on an equal footing - or even better footing - than newly built "fancy" properties. If you can find these older facilities in good locations, and buy them right, your success is nearly assured. And in many cases, the mom & pop owners will carry the financing for you, so you do not need to locate and obtain bank financing.





Invest in the Self Storage Home Study Course for Just $347


Our Goal is Simple: we show you how to invest wisely in Self Storages; and more importantly tell you what to avoid so you don't risk your entire investment!





90 Day Money Back Guarantee

If you're not completely satisfied with Self Storage Home Study Course for any reason, simply return it in resalable condition and I will immediately refund your invested money in its entirety - no questions asked!



P.S. This is the only factual course on the Self-Storage industry. It is 100% fact and no fiction. If you want to learn how to correctly identify, evaluate, negotiate, finance, turn-around and operate self-storage facilities, then this course is a must-have. It will pay for itself many times over.





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