Self Storage Investment Articles

When buying a self-storage property, you always want to get the best deal you can. And a big part of that is how low a price the seller will accept. Are there any signs of what direction that will go? How can you guess how low a seller will go?

The CEO of Brooks Brothers – the renowned American clothier that has been a mainstay of men’s fashion for over a century – once said “we’re not good because we’re old, we’re old because we’re good”. That’s an interesting take on the relation between age and success. What’s the meaning of this quote and how does it relate to self-storage investing?

The U.S. self-storage industry has been around for half a century, but it has probably not seen as much structural change in all those decades as it has since 2020. The Covid era ushered in some megatrends that have rendered good storage facilities bad and hot markets cold. Yet there is opportunity amongst the turmoil if you position yourself correctly.

We all heard about self-storage buyers who would buy properties in major markets at low cap rates in recent years – often at cap rates just slightly above interest rates. 4% was a common theme, and that was based on a 3.75% mortgage. But those same buyers are in big trouble right now, and will likely either lose their properties in the years ahead or never hit any type of meaningful return on investment.

Many buyers think of a self-storage facility investment as being something in the millions of dollars. In the heart of the city that’s typically true. But if you look at storage properties in suburban and exurban markets you’ll find that storage facilities come in all types of shapes, sizes and price points. And that means that adding a storage property to your portfolio is attainable. So would that be a good decision for you? Here are some things to think about.

When you are looking for a self-storage facility manager, you often surmise that the best course of action is simply to steal the manager from the competitor down the street. It seems like a smart plan – you already can see what you get based on that property’s performance, right? The truth is that hiring the manager from down the street is not always the best plan.

Webster’s Dictionary defines “bollards” as “any of a series of short posts set at intervals to delimit an area (such as a traffic island) or to exclude vehicles” but self-storage owners define them as a way to save thousands of dollars on building repairs on a regular basis. Indeed, installing bollards in your self-storage facility may be the best idea you have this year.

When looking for a self-storage facility manager, one thought many owners have is to simply steal one from the storage property down the street. While there’s no question that this candidate may know the storage business and be available for a certain price, this strategy does not always result in the intended consequences. Here are the reasons that “hiring away” a competing storage manager rarely works.

America is rapidly changing as consumers embrace new lifestyles and discard those that no longer interest them. Meanwhile the U.S. economy has become ever more unstable and unpredictable, and the result are more severe cycles than ever experienced in the past. So how does self-storage investing fit into this rapidly changing America? Year agoa the term “megatrend” was coined to mean giant shifts in consumer behavior that can impact all America life. Here are the megatrends and the anticipated results:

There is a general misconception that larger players dominate self-storage acquisitions and make it hard for smaller buyers to compete. While it is true that large players like Public Storage do own the largest facilities due to high cost and difficulty in obtaining debt for those properties, the truth is that smaller players definitely have the upper hand in the majority of storage purchases. Why is that?

The second largest capital investment of any self-storage facility – after the building – are the roads and parking areas. These are an essential part of everything from access to aesthetics, and the lenders are phobic about their type and condition. They are expensive to install and to maintain. So the bottom line is that it’s important to understand what the options are for roads and repair and how those choices will impact your investment returns.

There are a finite number of good storage deals to buy in any given market in the U.S. And because of this restricted supply, many markets can appear “stale” after your initial efforts, as you have no control over what’s available and may have to wait for a mom and pop seller to make the decision to move forward. Since the more deals you look at, the better your odds of success, what do you do when you can’t find any good storage targets to buy in your market?

Everything runs in cycles, and you’re seeing that first-hand with the U.S. stock market which has begun its predictable descent. The market had a great run but it’s clearly over. If you are getting disgruntled or have lost confidence with stocks, then you might consider another investment option: income properties. And if a self-storage facility is in your list of income property resources, then here’s a comparison between storage investing and stock investing going forward.

There are many predictions for the stock market in 2022, and few of them are good. Meanwhile, the arrival of “stagflation” is going to usher in a stronger market for real estate in general and self-storage in particular. If you’ve been parking your money in traditional investments, maybe 2022 is the year to start exploring self-storage investing.

Wayne Gretzky once said “you miss 100% of the shots you don’t take” and that’s also true for self-storage investors.

In 1928, right before the Great Depression a year later, there was a national meeting of business leaders to go over how great things were going and what their predictions for the future were.

People keep money in gold, silver, stocks, bonds, CDs and many other alternatives. But one that many people do not think about are self-storage facilities – and yet these may be an excellent way to store your wealth in an unstable America.

The self-storage industry is going through some seismic shifts due to the new America, and one of these is described in this recent article about Global Self-Storage (GSS) and interview with their CEO, Mark Winmill https://www.wealthmanagement.com/investment-strategies/global-self-storage-ceo-points-smaller-markets-sector-s-future . Here’s what was said in the interview

This is no time to deal with financial insecurity. It’s hard to be happy when you’re life is filled with stress. Even if you have a successful career and money in the bank, all Americans are within financial harm’s way 24/7 due to an unstable world and financial markets that are at unsustainable all-time highs. So how can you improve your financial sanity with a self-storage facility?

Have you ever talked to someone who is bragging about all the money they’ve made in self-storage investing, and then you come to find out that the story is from the 1980s? Indeed, it would seem that most of the self-storage success stories out there are from an era roughly 30 to 40 years ago. And that’s a problem if you are looking to these stories to help you make money in today’s world.

Every self-storage facility purchase requires a title company to handle the transaction – but which one should it be? The answer is that you should always steer for the largest title company in the metro area in which the property is located. There are several good reasons for this.

To build a self-storage facility typically requires going before Planning and Zoning as well as the City Council. Sometimes it’s just to approve your plans, but in other cases it’s required to get the zoning necessary to have the right to build this usage category. While there are professionals who offer their services in this regard, they are expensive and may not fit your budget. So here’s how you can attack these situations like a professional.

Self-storage serves many roles for many customers. And, assuming that these customers all come from similar positions to need storage, it might be a good marketing plan to work backwards and match the key drivers for demand to ways to reach these distinct groups. So what are the top reasons for storage demand and how can you market to them?

The concept of “income properties” revolves around that one sole focus: making income. There is no reason you would ever want to own a self-storage facility other than to make money. And making money is pretty simple too – you have to produce enough revenue to cover costs and your mortgage and still have cash flow to put in your pocket. Yet many of the largest self-storage companies fail miserably in this concept.

Many a self-storage deal has been saved through creative seller financing. This is the concept in which the seller offers great lending terms to the buyer that offset the other drawbacks. So how can you make a deal work with seller financing that would not work without it?

We all hate spending money, but sometimes the cost is offset by having greater confidence in your deal – all the way to the point of having the guts to pull the trigger and sign the closing documents. And the source of much of this confidence are third-party reports. While many of these are bank requirements, others are simply the smart way to proceed even with seller financing. So what are these third-party reports that are a big part of buying any self-storage facility?

All self-storage investing revolves around obtaining financing. While most people think this is their job and must do it themselves, there is another option and that’s utilizing a “capital consultant” which is also known as a “Loan broker”. And you should think about this before you start contacting lenders.

Bill Gates is best known for being the founder of Microsoft and one of the richest people in the world with a net worth of around $140 billion. But he has recently branched out into a new arena as a significant self-storage investor. He has bought a large stake in StorageMart, which is the largest privately-owned self-storage provider in the world.

Self-storage investing is not bullet proof, and there is no Kevlar vest to protect you if you do not plan accordingly. Although self-storage did well during the 2008 Great Recession – the implosion of the single-family market – it has done nearly as well in weathering the Covid pandemic which began in March of 2020. And there are already lessons to be learned.

It’s a simple fact that many self-storage managers can’t make the cut. Some people are just not manager material. And there’s no point in hiding from the fact. There’s an old saying that “it’s easier to change people than to change people” and that’s as true today as it was when that motto first was invented. So how do you get rid of the failing storage manager and make way for the new candidate?

>Every action has a corresponding reaction. When you couple this withhe mantra that “life is not fair” you end up with the net effect from a new Presidential term. Biden is about to take office and his policy comments have already sparked a reaction as to who gets hurt and who gets helped by the new administration. So how will Biden impact the self-storage industry?

Not all self-storage facilities are created equally. Well, they may be built the same, but there’s a whole lot more to a storage property being “investment grade” than just metal walls and roll-up door. And the entire self-storage “media” often point you in the wrong direction regarding what you should be buying and what you should avoid. So what makes up an “investment grade” property? Let’s explore that issue.

One of the greatest tools in self-storage investing – the most powerful of them all – is leverage. The simple existence of sensible leverage on a storage property can spike the return up significantly as well as to allow the buyer the ability to own something far beyond their typical budget. So how does leverage work as a beneficial tool to make money with a storage facility?

One aspect of self-storage facilities that gets little attention is the fact that it’s made up of tens or hundreds of little customers. This is not a source of frustration but actually an asset for those who own them. So what’s so great about having a ton of tiny customers?

Virtually all investors in the self-storage arena buy their properties using debt. That’s always been the attraction to real estate: the availability of getting leverage. And leverage is the tool that allows cash-on-cash returns to be stronger than traditional investments that have no leverage. One of the metrics banks use to underwrite loans is the “coverage ratio”.

You cannot buy a self-storage facility without engaging in the old-fashioned art of negotiation. Nobody knows when the first negotiation in the world transpired, but it probably dates back to cavemen trying to get that extra piece of firewood. You simply cannot be an effective buyer without understanding its principals and engaging in the gamesmanship that has become negotiation today. So what are the basics you need to know?

Hurricane season is always a good reminder of the importance of keeping mindful attention on the existence of flood plain when buying a self-storage property. Even in non-coastal areas, a severe weather event can lead to high levels of rain, and this can result in danger if you are in the flood plain. Sowhat do you need to know about self-storage facilities and flooding?

The life’s blood of a self-storage property’s occupancy is the calls coming in from prospective customers. All of your marketing is contingent upon what happens when the phone rings. Yet too many storage owners cede control over their important conduit to the manager, without adequate safeguards. So how can a self-storage facility owner take control over that phone line?

Like any business, self-storage owners cannot succeed without collecting their rent each month. To make this possible, smart owners build a “collections ritual” that influences the action steps they take and help shield them from liability and failure in getting the necessary funds. So what are some ideas for a successful “collections ritual”?

America changed in March of this year, when the acknowledged arrival of the Covid-19 pandemic rattled the U.S. population with self-quarantine followed by urban riots and unrest. On top of that, many of the activities that we had all learned to enjoy (dining out, movies, theater, shopping) suddenly ceased to exist in the manner they had before. This ushered in what is now known as the “Great Reshuffling” by Bestplaces.net – which refers to the population moving from urban to more suburban and rural markets.

There’s an old saying that you can’t escape from death and taxes. And one of those taxes is “property tax” which is the amount you will pay annually for your storage facility. While the concept of property tax may seem complicated, it’s pretty simple when you understand the format. So here’s a quick review of self-storage property tax from A to Z.

Traditionally, larger buyers of self-storage facilities always viewed themselves as having an edge when it came to lending and negotiating. They thought they could get lower interest rates and better terms than smaller buyers and use that as a weapon against them. However, the Covid-19 changes to the self-storage industry have rendered a new era in which the big companies have no advantage over the small.

The Covid-19 pandemic has not been kind to urban self-storage investing. In fact, it’s a downright disaster. Here’s what the New York Times had to say: What once seemed like one of the few recession-proof parts of commercial real estate looks as vulnerable as many other businesses. And then backs that up with the facts: Monthly rent for new customers before one-time discounts for a 10-by-10 unit without air-conditioning and heat, for example, declined 4.3 percent nationwide on an annualized basis, according to the research site Yardi Matrix. For the same unit with climate control, rent fell 6.7 percent. You can read the entire article here.. So what happened and are their any bright spots?

A common question for most investors is whether it’s more profitable to build a self-storage facility from scratch or to buy an existing one. There are many issues to consider on this topic, but here is a basic explanation of the good and bad aspects to both.

Some self-storage facility owners – particularly those that deal in raising capital in syndications – are trying to proclaim that the Covid-19 pandemic has created a “strong buying opportunity” in storage properties. However, this is simply not the case. Instead, Covid-19 has brought a valuable lesson learned to the storage industry as well as a prediction for the future.

So you’re looking at a self-storage property with huge vacancy – let’s say 70% of the space is unrented. That’s a huge issue on many fronts. So how can an investor make a successful transaction out of a property like that? Is it even possible?

Regardless of how much you spend in advertising, there’s no purpose to any of it unless the customer signs the rental agreement. It’s kind of like football, getting to one inch of the goal line is of no value unless you score the touch down. So what are some tips to get the customer to sign that agreement and score one more occupied unit?

Real estate is all about leverage and self-storage is no different. You need to be able to obtain a loan to by a property, and the banker is an integral team member that makes the whole deal possible. But an easy way to make an end-run around traditional banking is to have the seller carry the financing. Not only does seller financing eliminate the stress and effort to find a bank, but it also saves you money on third-party reports, interest rates, and is typically non-recourse. So how can you get it?

Covid-19 has exposed many weaknesses in certain markets that self-storage facilities serve. But much of this weakness began years earlier when investors practiced the standard behavior of moving with a “herd” mentality. Why is a “herd” mentality dangerous in self-storage investing?

There are few skills as important in buying a self-storage facility – or less understood – than the correct way to negotiate. Those who have this skill do well and those that don’t never end up with a deal at all, or they end up overpaying for the asset. So how do you become a pro at negotiating a storage property?

Self-storage has long been known for its superior collections rate formed through the ability to auction off unit contents if rent is not received. However, this process has new hurdles created by the national Covid-19 pandemic, and every storage owner needs to be aware of potential changes in policy.

When you go to college, there are certain items you must have obtained to graduate – such as successful completion of certain classes and attendance of a certain number of units. And buying a self-storage facility includes these same necessities, although in the form of third-party reports. But these reports are expensive and time-consuming to obtain. So which reports do you really need and which are optional?

You may have the seen the articles declaring that the riches person in Kentucky is Tamara Gustavson. Who is she? The daughter of B. Wayne Hughes, the founder of Public Storage, the largest owner of self-storage facilities in the world. Her 11% stake is now worth around $5.7 billion and growing. That also makes here the 144th richest person in the U.S.

If I was on a game show and I had to choose just six words that I could use to build a successful self-storage facility portfolio, here’s what I would select: “What Do I Have To Do …” So why are these six words so powerful in buying and operating storage properties? How can they give you the edge in being successful? There are many reasons.

The last time we had a major recession in the U.S. was the same year that the Toyota Corolla was the top-selling car and “Umbrella” was the top song: 2007. That was 13 years ago. Since that time, many investors became complacent and spoiled by an economy that was always going up. Then came the Covid-19 pandemic and everything changed.

Self-storage REITs (the backbone of passive investment in the storage sector) have been taking major hits recently due to faulty strategies and overzealous building. The disappointments will continue forward for the foreseeable future.

Webster’s Dictionary defines “negotiation” as “to obtain or bring about by discussion”. That’s one way to describe it, as a frank discussion between buyer and seller in which they give their opinions on value and search for an appropriate middle ground. But there is also a strategy involved by the buyer that helps to make that successful ending possible.

While most storage investors buy existing properties, there is another breed that additionally builds storage properties from scratch. This type of approach requires a specialty type of financing and then transferring this debt to permanent status. So how do you bridge the gap between construction and final financing?

Many people would have you believe that population alone is the determining factor in self-storage success. They claim that the only markets worth investing in are those that are large and growing daily. But the truth is that this is far from the key factor to success. In fact, many of these “hot” markets are lacking in a more important trait: profitability. But why?

There are roughly 5,300 colleges and universities in the U.S., and they’re spread out over all 50 states. There is a huge following with these establishments of higher learning for football and other sports, but there’s also a following among smart storage owners. College towns have always been good locations for self-storage facilities. But why is that?

Sometimes a photo can tall a thousand words. But sometimes none of those words are what you really want to say. That’s why developers have long used renderings when presenting ideas to city government and the public. But why not simply use photo mock-ups?

What is a self-storage manager? Well, more than just someone who exchanges a lease for a check. In fact, your manager is your ambassador, mayor, chief marketing officer all rolled into one. So how can you help to make your storage manager more effective in your duties?

We’re all big kids – we love to see roadside attractions. Perhaps it’s because it breaks the monotony of the American road, or maybe it’s because we enjoy the humor and splendor of these unique creations. But would it be a good idea to add some unusual sparkle to your self-storage facility?

Your roll-up door broke off. The electric is flickering in a unit. There’s a roof leak. All of these events require hiring a contractor to make the needed repairs. But how do you do that? Here’s how to properly engage a contractor in a storage facility.

When you look at most listings for storage facilities, you will note that a common term used to describe them is their “cap rate”. So what is a “cap rate” and how do you know when it’s too high or too low?

Nothing can make or break your deal more than improper negotiation. You can do the greatest analysis and have terrific operational skills but you’ll never own a storage property if you can’t agree to a price the seller will sign the contract at. So what are the main skill sets required to be a great negotiator?

With the New Year upon us, there’s little time to waste if your goal is to acquire a self-storage facility in 2020. But it’s one thing to talk about it, and another to actual do it. When approaching something as significant as buying a storage property, there’s an established play book that has very concrete, step-by-step directions, if you will simply follow what others have learned over the years. So what are the steps?

One thing is for sure about self-storage facilities: they are extremely stable investments. They have very consistent revenues and very high levels of success. But why is that?

Most Americans are conditioned to believe that the prettier the real estate asset, the more money it generates. This is normally true, in asset classes ranging from apartments to hotels to retail centers. However, it’s not always the case in the self-storage sector – and that’s a good thing for many investors. So why do ugly self-storage facilities often outperform that pretty ones?

The U.S. economy is in anarchy. The stock market is plunging, oil is collapsing, and world markets are in jeopardy. So where can you invest in a troubled world? The answer is self-storage. It’s one of the few niches that actually performs as well in times of turmoil as it does in times of economic vibrancy.

There is a ton of bad information out there on the self-storage or mini-storage industry. Contrary to what you may read, there is virtually no money in building new facilities or buying them at a 7% cap rate. If you really want to make money in self-storage, you have to put in significantly more work, and follow a different game plan entirely. Buying an established facility with good occupancy at market rents will not lead to great riches ' only endless concern over making the note payment. The way to success is much more basic.

Buying a self-storage facility is a lot harder than you think - particularly if you want to make money with it. Over the years, there are some basic traits that separate winning facilities from losers. And that genetic code is hard to break. There are many people who will tell you all about how to buy a self-storage facility, in order to sell you a book, course or boot camp. But they really have either limited or no experience. The concepts we're going to tell you here are based on real-life information (and plenty of it) from operating one of the largest websites devoted to the industry. And it may be a lot different from what you've heard before.

There is urban legend going around, created by some "gurus" trying to sell their books, that you can manage an entire self-storage facility from a "kiosk", basically a walk-up automated teller like an ATM machine. Although the concept of having a "robot" manage a self-storage facility is attractive from a cost-savings and low management perspective, it is, unfortunately, a fantasy with about as much practicality as the photon torpedo out of Star Trek.