Filling vacant units quickly comes down to smart pricing, strong visibility, and a sales process that converts interest into signed rentals. When many units are sitting empty, coordinated action can shift occupancy in a matter of weeks.
Know the Market and Position Your Pricing
You can’t grow occupancy fast if your pricing and specials don’t beat nearby options. Call competitors, track their current rates and promotions, and make sure your offer is the clear value decision in your area.
Be Seen — On the Street and Online
Road traffic is still a huge source of business. Use sharp, noticeable signage to make drivers aware you have space available. At the same time, renters increasingly start online, so your property must appear prominently in local search, supported by a clean, mobile-friendly website with real availability and fast reservation.
Market Where Renters Already Are
Digital ads targeting people who recently moved, apartment residents, and students keep your facility in front of likely renters. Keep your message simple: convenience, security, and access.
Track What Brings in Rentals
Measure exactly where every lease originates. If one channel consistently rents units, direct more budget and time there while reducing what doesn’t move the needle.
Make Sure Interest Turns into Leases
Sometimes the bottleneck isn’t demand — it’s how calls and walk-ins are handled. Regularly “mystery shop” your own property:
- Are calls answered quickly and professionally?
- Are managers actively closing the rental?
Poor leasing performance must be addressed fast — either through coaching or replacement.
Motivate the Team to Hit Big Goals
Clear and meaningful bonuses tied to strong leasing performance keep the focus on filling units now, not later. Celebrate wins and keep the momentum high.