People rent storage units for many reasons—moving, downsizing, storing items they rarely use, or keeping business inventory safe. For investors, knowing what goes inside these spaces is key. It reveals customer behavior, shapes facility design, and highlights where demand is strongest.
Current Storage Trends in 2025
Roughly one-third of Americans rent a storage unit, and nearly one in five more plan to. Smaller homes, especially in cities, are fueling this demand. Many renters treat units as an extension of their living space, visiting regularly to rotate items. Businesses also see storage as a cheaper and more flexible option than costly office or warehouse space.
The Most Commonly Stored Items
The same categories dominate storage use nationwide:
- Furniture – Beds, couches, and dining sets remain the most common, often stored during moves or downsizing.
- Seasonal Items and Decorations – Holiday décor, winter coats, and sports gear cycle in and out of storage as needed.
- Clothing – Off-season wardrobes or items not in current use often end up boxed in units.
- Appliances and Electronics – Spare refrigerators, microwaves, TVs, and computers are too valuable to toss but too bulky for home.
- Business and Inventory Supplies – Online sellers and small businesses use units to hold goods at a fraction of retail or office rent.
- Vehicles and Recreational Equipment – Cars, motorcycles, RVs, and boats appear more in facilities with the right setup.
Why It Matters for Investors and Students
What people store directly affects how facilities succeed. Furniture and appliances drive demand for mid-sized to large units with easy access. Seasonal goods and clothing make smaller, climate-controlled lockers valuable. Businesses want security and accessibility, while vehicle owners require specialized storage.
The market has shifted since the rental rate highs of 2022–2023. More facilities have created competition, softening prices in some areas. Yet demand for climate-controlled units continues to rise, and business use is growing quickly, especially among e-commerce operators.
Key Takeaways
For investors, the message is clear: focus on what renters really need. Most want space for furniture, clothing, and seasonal goods, with added demand for appliances, electronics, business storage, and vehicles. Facilities that match these needs with the right unit sizes, climate control, and security features stand the best chance of long-term success.