The CEO of Brooks Brothers – the renowned American clothier that has been a mainstay of men’s fashion for over a century – once said “we’re not good because we’re old, we’re old because we’re good”. That’s an interesting take on the relation between age and success. What’s the meaning of this quote and how does it relate to self-storage investing?

So you hired a third-party contractor to do something, whatever it may be, striping the pavement, putting in a speed bump, fixing a roll-up door, but then suddenly the relationship gets awkward. It's not working out. It's not functional. Things aren't happening. The question is when do you call it quits with a contractor? We're going to be talking about that strange, sometimes awkward relationship that exists between the self storage owner and the contractor, and it's always on the knife's edge of feast or famine, success or ruin.

The U.S. self-storage industry has been around for half a century, but it has probably not seen as much structural change in all those decades as it has since 2020. The Covid era ushered in some megatrends that have rendered good storage facilities bad and hot markets cold. Yet there is opportunity amongst the turmoil if you position yourself correctly.

The world economy has endured countless bubbles and resulting financial baths. They follow the same trajectory every time and you can see them build with investor behavior and attitudes. Is there a bubble and bust coming in the self-storage industry? We’re going to explore this topic with examples from past financial panics and zero in on where the storage industry stands in relation to these historical moments.