Building real wealth through self-storage isn't about luck — it's about buying the right property, at the right price, and knowing how to grow its income. When done right, one facility can push your net worth past the seven-figure mark.

Self-storage properties recently made the #1 position on the lists that nobody wants to be on: 1) fastest declining same-store occupancy and 2) fastest declining same-store rents. But with every storm cloud there is a silver lining for those who stay on top of the trends and make their plans accordingly.

In 2025, most renters discover self-storage through Google searches, not drive-bys. A strong website is no longer optional—it’s how customers decide whether to trust you with their belongings. Here’s how to make yours stand out and convert visitors into tenants.

For many storage buyers, seller financing is an important component to that transaction. In this Self-Storage University podcast we’re going to explore some of the methods you can use to enhance your ability to obtain seller carry.

Self-storage stands out among real estate categories for one primary engineering reason: nearly all facilities are built using steel. That fact isn't simply a design quirk—it's a strategic advantage worth understanding, whether you're studying storage investing or considering joining a course on this niche. Below, I'll walk you through why steel construction remains dominant, how it benefits owners, and what you should emphasize when evaluating storage deals.