To succeed in self-storage investing, watch what everyone else is doing and do the opposite.
Most of what you see in the storage business today is wrong. It is doomed. Do you think the multi-story urban storage units that nobody really wants is viable long term? Vacancy and rent problems are baked in. However, the old school, single-story, pull your car up to a roll-up door kind of storage, properly placed in the suburbs, exurbs, or super commuter neighborhoods – those are the ones that actually work.
But here's the thing. You're not going to learn that from the mainstream storage crowd. We're not afraid to be rogue. We're not afraid to be contrarian. And we're definitely not afraid to tell you the truth.
Don't be a copycat. It won't work for you. The bottom line is that you've got to think outside-the- box if you want to make real money in this business.
Our Self Storage Course gives you a factual, mathematical approach to storage investing. How to correctly identify, evaluate, negotiate, perform due diligence on, renegotiate, finance, turn around, and operate self storage facilities. But not in the manner everyone else talks about. We focus on what's actually working.
Want To Succeed In Self Storage? Do The Opposite Of Everyone Else. - Transcript
Do you want to succeed in self storage investing? Then watch what everyone else is doing and do the opposite. Most of what you see in the storage business is wrong. It is doomed. However, there are some methods to investing that can succeed. This is Frank Rolfe. When you think about the storage industry, what do you think of? You think of public storage and their contemporaries. You think of multi story urban storage units that nobody really wants and that's why they're not doing well in vacancy and rents. Or at least not doing as well as those who have more of the old original single story, pull your car up to it, roll up the door kind of storage. And those will be successfully placed today in the suburbs and the exurbs and even super commuter neighborhoods.
But if you want to invest in storage, you need to go attend our self storage course because it's the best shot you have at success. You need to know how to correctly identify, evaluate, negotiate, perform due diligence on, renegotiate, finance, turn around and operate self storage facilities, but not in the manner everyone else talks about. We're not afraid to be rogue, we're not afraid to be contrarian in our information and to tell you the truth, don't watch what anyone else is doing, don't do what they're doing, because you won't make any money is the bottom line. You've got to think outside the box. You've got to be different. We offer you a very factual mathematical approach to self storage investing. You need to be focused on what's working. Don't be a copycat, it won't work for you. This is Frank Rolfe and hope to talk to you again soon.