People rent storage units for many reasons—moving, downsizing, storing items they rarely use, or keeping business inventory safe. For investors, knowing what goes inside these spaces is key. It reveals customer behavior, shapes facility design, and highlights where demand is strongest.

There is an art to renegotiation based on the science of what’s worked in the past. In this Self-Storage University podcast we’re going to explore the best methods to get what you want when renegotiating a contract.